How to Write Website Content That Actually Ranks

Most people overthink this.

So let’s simplify it.

Rule 1: Write Like You Talk

Not like a robot.

Not like a lawyer.

Like a human.

Rule 2: Answer Questions

Every page should answer:

• What do you do?
• Where do you do it?
• How does it work?
• Why should I trust you?

Rule 3: Keep Sentences Short

Short sentences win.

Because people read fast.

Rule 4: Use Repetition (Google Needs It)

Say your service + city more than once.

But naturally.

Rule 5: Structure Matters More Than Words

• Headings
• Lists
• Simple paragraphs

Google reads structure first.