Core 30: Google Map Pack Checklist

Action items for Middleburg businesses to dominate local rankings using Caleb Ulku's framework.

1. The Website "Core 30" Structure

Build 30 dedicated pages to signal extreme topical authority to Google.

Main Service Pillar Pages: Create 5-10 deep-dive pages for your primary services (e.g., "Junk Removal," "Demolition").
Service + City Pages: Create dedicated pages for "Middleburg," "Green Cove Springs," and "Orange Park."
The "Social Proof" Stack: Build 5 Case Study pages showing real local jobs with photos.
The "Information" Stack: Create 5-10 FAQ pages answering specific customer hurdles.
The "Utility" Stack: Pricing guides, "Meet the Team," and detailed "Neighborhood Guides."

Critical: Ensure the City Name (Middleburg) is mentioned naturally in the primary business description.
Primary Category Match: Ensure your website H1 matches your GBP primary category exactly.
Geographical Relevance: Embed a Google Map of your Middleburg service area on your contact and location pages.
Review Velocity: Don't just get reviews; reply to every review using local keywords (e.g., "Glad we could help with your junk removal in Middleburg!").

Clean URL Structure: Use domain.com/location/service rather than messy parameters.
Local Schema Markup: Implement LocalBusiness Schema with specific Geo-Coordinates for Middleburg.
No "Ghost" Content: Remove thin pages; every one of the "Core 30" must be high-quality and helpful to a human.
Mobile Speed: Ensure the site loads in under 2 seconds (Google favors fast-loading local sites for mobile Map results).

NAP Consistency: Name, Address, and Phone must be 100% identical across the web.
Local Backlinks: Secure links from Middleburg/Clay County community sites or local news hubs.
Social Traction: Link your GBP to your Facebook and Instagram to show Google an "active" local entity.